Philippe Naffah – Mar 27, 2024
Introduction
Mobile gaming has become a thriving industry, with a multitude
of games vying for the attention of players. In this competitive
landscape, mobile game publishers bridge the gap between game
developers and their target audience. They are the ultimate
pirates that will launch your games and scale them to new
heights.
Mobile game publishers serve as a vital link in the gaming
ecosystem. They offer assistance in various areas, such as
financing, scaling, distribution, and monetization. Their
expertise and resources can significantly impact a game’s
success in the market, whether domestic or international.
Benefits of Working with a Publisher
Partnering with a mobile game publisher brings a multitude of benefits to developers. Publishers provide access to industry expertise and market knowledge, offering invaluable insights that can shape the trajectory of a game. Moreover, their vast network of industry contacts facilitates effective promotion and marketing, increasing the visibility of the game among the target audience. Additionally, publishers offer resources for quality assurance, user acquisition, and localization, enabling developers to navigate these crucial aspects with ease. Furthermore, publishers provide technical support, helping developers overcome complex development challenges and ensuring the smooth performance of their games.
1. Game Development
The development phase of a game is where publishers play a
pivotal role. They assist developers in
refining game concepts and identifying market
opportunities, leveraging their experience and market insights to enhance
the game’s potential for success. Throughout the
development process, publishers provide ongoing support and
feedback, acting as a guiding hand to
ensure that the game meets industry standards and
resonates with the target audience. Moreover, publishers offer
assistance with localization for international markets,
enabling games to cater to a global audience. Additionally,
their technical support can help overcome any development
challenges to ensure the game functions hassle-free.
2. Monetization Strategies
Effective monetization is essential for the success of a mobile
game, and publishers come in very handy in this aspect. They
assist developers in choosing the
right monetization model, whether it’s freemium,
ad-supported, or others, based on the game’s unique
characteristics and target audience. Furthermore, publishers
help optimize IAP (in-app purchase) pricing and
placement, maximizing the game’s revenue
potential.
Integrating ad networks and implementing rewarded video ads
are also part of the strategies publishers employ to enhance the
game’s monetization. Moreover, publishers explore
partnerships, licensing deals, and IP exploitation
to further bolster the game’s financial prospects.
3. Marketing & Promotion
Marketing and promotion are vital components of a game’s
success, and publishers excel in this area. They
create captivating trailers and gameplay videos
that entice potential players, along with designing eye-catching
app store assets such as icons, creatives, screenshots, and
banners to make the game stand out. Moreover, publishers
leverage social media platforms to generate buzz and
excitement around the game, engaging with the gaming community to build anticipation.
Additionally, they can also
forge influencer partnerships for sponsored content
promotion, leveraging the reach and influence of popular gaming
personalities. Furthermore, publishers organize
press events and participate in gaming conventions
to garner media coverage and increase the game’s
visibility.
Tips on How to Approach a Mobile Game Publisher
When seeking to partner with a mobile game publisher, developers
should conduct thorough research to identify publishers
aligned with their game’s genre and target audience. It’s essential to prepare a compelling pitch that
highlights the USP’s
(unique selling point) of the game. This helps to effectively
convey its value proposition. If feasible, developers should
develop a playable prototype to provide publishers with a
tangible experience of the game.
Networking and attending industry events are also
valuable, as they allow developers to build relationships with
potential publishing partners. Lastly,
outlining a comprehensive business plan encompassing the development timeline and revenue projections
is crucial for presenting a clear vision of the game’s
potential.
Conclusion
In conclusion, mobile game publishers are key to making your
game successful. Their range of services, expertise, industry
connections, and support throughout the development process
contribute significantly to a game’s potential to be a hit
amongst players. By partnering with a mobile game publisher,
developers can make use of these resources and capabilities to
monetize and market their games. They also aid in increasing
their visibility, appeal, and ultimately, their success in the
competitive mobile gaming market.
TapNation is one such mobile gaming publisher that has released 100+ games and generated more than 1 billion downloads! Our ambition is to lead the way in a high-growth market that helps developers take their games to the next level.